Hi, my name is Madihah Begum and I am a final-year Business management (Marketing) Student at the University of Wolverhampton.Throughout my studies I have developed a strong interest in digital and social media marketing,particularly how brands use online platforms to connect with audiences and build meaningful connections and I have explored key areas including consumer behaviour, marketing strategy, digital marketing and responsible marketing.
I enjoy creating content that reflects current marketing trends and insights and I am particularly interested in how social media and digital platforms influence brand communication.This website forms part of my personal branding journey, where I share my learning, ideas and reflections on marketing.
As I approach graduation, I am seeking opportunities to develop my skills further and pursue a career in digital and social media marketing!
Here is a sneak peak on a campaign that I am working on as part of as a project for my dissertation for a beauty brand called SACHEU Beauty. This Campaign focuses on ethical and sustainable marketing, targeting Gen Z audiences on social media to encourage waste reduction and reduce overconsumption by introducing mini lip-liner stains that are also travel friendly:
5 Things I like about My Marketing Modules at the University of Wolverhampton
As a final-year Business Management student with Marketing,I have had a range of opportunities to explore my marketing modules that have developed my theoretical knowledge and practical skills.I have enjoyed my Consumer Behaviour and the Responsible Marketer Module with Kareem because it was interesting to learn about Consumer insights and purchasing behaviour as well as…
VibeCoding
On the 24th March 2026, we had an online virtual session on vibe coding with Sara Simone, CEO of NoCodeLab.ai, in which we got to create our own app. Before the session, we had to brainstorm ideas of what app we wanted to create as Marketing Students. I chose to create an app on Viral…
Madihah.social 