Hi, my name is Madihah Begum and I am a final-year Business management (Marketing) Student at the University of Wolverhampton.Throughout my studies I have developed a strong interest in digital and social media marketing,particularly how brands use online platforms to connect with audiences and build meaningful connections and I have explored key areas including consumer behaviour, marketing strategy, digital marketing and responsible marketing.
I enjoy creating content that reflects current marketing trends and insights and I am particularly interested in how social media and digital platforms influence brand communication.This website forms part of my personal branding journey, where I share my learning, ideas and reflections on marketing.
As I approach graduation, I am seeking opportunities to develop my skills further and pursue a career in digital and social media marketing!
Here is a sneak peak on a campaign that I am working on as part of as a project for my dissertation for a beauty brand called SACHEU Beauty. This Campaign focuses on ethical and sustainable marketing, targeting Gen Z audiences on social media to encourage waste reduction and reduce overconsumption by introducing mini lip-liner stains that are also travel friendly:
Madihah.social 